We take products sold at unreasonably low prices, redesign, repackage and recycle them with a 17.5 percent virtue added tax on the net profit which we donate to human rights groups involved in challenging sweatshop conditions. This takes ethical business beyond fair trade, which has been described as a honey trap that salves the consciences of an insignificant few while changing very little.

Major brands have tried to reassure customers with ethical audits of suppliers but trust has been repeatedly betrayed and prices that have been set in a market guided by sweatshop labour, leave most of us uncomfortable and suspicious.

Getting British Business Online